Digital campaign News & Update

รวมงานที่ได้รางวัลหมวด DIGITAL CRAFT LIONS จาก Cannes Lions 2019

July 7, 2019

รวมงานที่ได้รางวัลหมวด DIGITAL CRAFT LIONS จาก Cannes Lions 2019

รวมงานที่ได้รางวัลหมวด digital craft จากเวที Cannes Lions ปีนี้ มาไว้ในที่เดียว ซึ่งส่วนใหญ่เป็น case video ในขณะที่บางงานจะเป็น link เว็บไซต์ของ campaign นั้น ๆ แต่ละงานเรียกว่าล้ำมาก ๆ
ปีนี้มี 1 Grand Prix 4 Gold 7 Silver และ 11 Bronze

มีงานไหนได้รางวัลใดกันบ้าง ไปดูกันได้เลย

ADDRESS THE FUTURE
Client: CARLINGS
Agency: VIRTUE COPENHAGEN
Award: Grand Prix · Digital Craft
Content > Personalised Storytelling & Experience

NEVER ASK
Client: NIKE
Agency: WIZZ / QUAD GROUP PARIS
Award: Gold Lion · Digital Craft
Form > Motion Graphics Design & Animation

MY LIFE AS A NPC
Client: UBIOSFT
Agency: DDB PARIS FRANCE
Award: Gold Lion · Digital Craft
Form > Motion Graphics Design & Animation

STORYSIGN
Client: HUAWEI
Agency: FCB INFERNO LONDON
Award: Gold Lion · Digital Craft
Form > UX & Journey Design

WESTWORLD: THE MAZE
Client: HBO
Agency: 360I NEW YORK
Award: Gold Lion · Digital Craft
Form > Experience Design: Voice

INSTA NOVELS 
Client: THE NEW YORK PUBLIC LIBRARY
Agency: MOTHER NEW YORK USA
Award: Silver Lion · Digital Craft
Form > Overall Aesthetic Design (incl. UI)

EXPENSIFY TH!$
Client: EXPENSIFY
Agency: JOHN X HANNES NEW YORK USA
Award: Silver Lion · Digital Craft
Content > Cross-channel Storytelling

https://www.expensifythis.com/

SNELWEG SPROOKJES
Client: VOLKSWAGEN
Agency: ISOBAR AMSTERDAM
Award: Silver Lion · Digital Craft
Content > Real-time Contextual Content

BLINDMETERS
Client: OVK (PARENTS OF ROAD VICTIMS)
Agency: HAPPINESS BRUSSELS
Award: Silver Lion · Digital Craft
Data & AI > Data Visualisation

DALÍ LIVES
Client: THE DALI MUSEUM
Agency: GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO
Award: Silver Lion · Digital Craft
Data & AI > AI Storytelling

MORSE CODE FOR GBOARD
Client: GOOGLE
Agency: GOOGLE CREATIVE LAB NEW YORK
Award: Silver Lion · Digital Craft
Technology > Native & Built-in Feature Integration

https://experiments.withgoogle.com/collection/morse

AGE OF SAIL
Client: GOOGLE
Agency: GOOGLE SPOTLIGHT STORIES MOUNTAIN VIEW
Award: Silver Lion · Digital Craft
New Realities > AR / VR Immersive Storytelling

GOOGLE PIXEL 3 X CHILDISH GAMBINO
Client: GOOGLE
Agency: CASHMERE AGENCY LOS ANGELES
Award: Bronze Lion · Digital Craft
Form > Motion Graphics Design & Animation

COMPLEXCON
Client: ADIDAS
Agency: JAM3 TORONTO
Award: Bronze Lion · Digital Craft
Form > UX & Journey Design

TRENDING BOTICS
Client: CONGRESSO EM FOCO
Agency: FCB BRASIL SÃO PAULO
Award: Bronze Lion · Digital Craft
Data & AI > Data Storytelling

MOST DANGEROUS STREET
Client: ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
Agency: FCB CHICAGO USA
Award: Bronze Lion · Digital Craft
Data & AI > Data Storytelling

LIVE MOVES
Client: BACARDI
Agency: BBDO NEW YORK USA
Award: Bronze Lion · Digital Craft
Data & AI > Real-time Usage & Targeting

http://bacardi-livemoves-entry.com

DOT TRANSLATION ENGINE. THE FIRST AI BRAILLE TRANSLATION SOFTWARE
Client: DOT INC.
Agency: SERVICEPLAN GERMANY MUNICH
Award: Bronze Lion · Digital Craft
Data & AI > Curation of Data

BLOCK WISH
Client: HOK-ELANTO | S GROUP
Agency: HOK-ELANTO HELSINKI
Award: Bronze Lion · Digital Craft
Data & AI > IA Application

LIVE SOCIAL PRESS JUNKET
Client: CRICKET WIRELESS
Agency: ARGONAUT SAN FRANCISCO
Award: Bronze Lion · Digital Craft
Technology > Innovative Use of Technology

CREATABILITY
Client: GOOGLE
Agency: GOOGLE CREATIVE LAB NEW YORK
Award: Bronze Lion · Digital Craft
Technology > Innovative Use of Technology

KUPU
Client: SPARK
Agency: COLENSO BBDO AUCKLAND
Award: Bronze Lion · Digital Craft
New Realities > AR / VR Utility

ECHOS
Client: UBISOFT
Agency: DDB PARIS FRANCE
Award: Bronze Lion · Digital Craft
New Realities > AR / VR Immersive Storytelling

Photo credit: https://www.thinkwithgoogle.com/intl/en-cee/insights-trends/marketing-collections/cannes-lions-festival-2019/

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ณรงค์ยศ มหิทธิวาณิชชา Chief Digital Officer & Cofounder at The Flight 19 Agency